What inspired you to start Verb?
We wanted to offer everyday girls and guys an option that sat in between drugstore and high-end haircare. There was nothing in the hair world that was easy to use and easy on your wallet. Simply put, people were outgrowing Herbal Essence and couldn't afford Oribe. Verb quickly became bigger than we imagined it would be. Turns out the the consumer wanting a high quality shampoo with a low price point was diverse and vast. We started in the back of a tiny barbershop in Austin and a few years later had national distribution in salons and retail partners like Sephora and Urban Outfitters. What is so neat about Verb is our client shops for hair care all over- salons, in-store, online. Learning how to communicate with them at all those points of distribution has been exciting and challenging. The demand is there and we are constantly evolving to meet them where they want to shop with formulas they want to use and prices they can afford.
What does your typical day look like?
Everyday is so different living between NYC and Austin, but I can describe what I would like a typical day to look like!! Coffee in bed, office early, gym at lunch, short and sweet meetings, drinks with my best friends, dinner with my partner and bed by 9! Realistically I am on a plane every few days or sitting in our printer room floor having one-on-ones with my team. Up until a few weeks ago, I had the best desk in the office that I never sat in, which seemed silly and like a waste. Our head of digital now sits there now and I am playing office nomad. We will see how long my team lets me sit on the corner of their desks.
What was the worst piece of advice you've ever received?
What does success mean to you?
In moments of self-doubt or adversity, how do you build yourself back up?
I am so lucky to have a wonderful support system. Leaning on them is not always the easiest but reminding myself that they are there for that exact reason is what always gets me back up. Last week I booked a one way ticket to Austin to see my family. We holed up in the house for 4 days and it was the most rejuvenating getaway. I got to pick up one of my nieces from school and made a lemon tart, ya-no the simple things put it all into perspective. A quicker way to build up the self-doubt is to block time in my calendar to read through Sephora reviews of our best sellers. It is always amazing to hear from clients that love the product. To get to read feedback that reinforces exactly why our team did something is really special.
Do you have any morning routines or evening rituals to help you stay balanced?
I never skip cleaning, toning and moisturizing my face. My partner calls it my "whatever it is that I do in there" routine. I don't think he gets it but for me that self-care moment is a perfect way to wipe the slate clean. A few years ago I got really into skincare and I have found it to be very therapeutic. I had this delusion that my skin would get better as I aged and less reactive to life but that is just not the case. You can see stress acne a mile away so while I find this routine meditative, it is also completely necessary.
Where can we find you?