ABOUT US - old
NIU BODY was founded in March of 2017 by Connie and Laura after realizing there was a gap in the natural skincare market. Either brands weren't completely natural, or weren't accessible for everyone. NIU BODY aspires to be an approachable option without the fancy fluff, at affordable prices so all babes can enjoy everything green beauty has to offer.
Laura has been a life-long supporter of businesses with high ethical standards. Her journey into entrepreneurship began at the ripe age of 9 when she sold handmade crafts and jewelry at her elementary school to raise money for endangered animals.
While in school at the University of Toronto for Chemical Engineering, she ran two businesses on the side. It was through these experiences that she fell in love with entrepreneurship. Laura was fascinated with “creating something from nothing” and being able to make the world a more beautiful place.
She began using coconut oil to remove makeup naturally but was frustrated by the mess it created. After looking for a natural, but still effective and more convenient alternative, Laura wasn’t able to find anything on the market and the idea for NIU BODY was born!
Laura is the mastermind behind formulations, back-end production, and NIU BODY’s website. In her free time she enjoys going on hikes outside of the city to explore nature (she’s an INTP so alone time is essential). She is also an avid gym-goer, enjoys exploring new restaurants with friends, and loves a great competition - watch out board game nights!
Connie’s interest in natural skincare started at a young age, when she would whip up DIY face masks and concoctions for her skin after coming home from school. Her mom always stressed the importance of eating well and taking care of your skin, rather than covering it up with makeup.
In high school, Connie ran her own local businesses and was selected to ring the opening bell at the Toronto Stock Market based on her entrepreneurial spirit. This passion extended to her time at Queen’s University, where she joined and ultimately co-chaired an international entrepreneurs’ competition. After graduating with a Commerce degree, Connie wanted to combine her passion for wellness with female empowerment. When a mutual friend introduced Connie to Laura, it was a match made in heaven!
At NIU BODY, Connie focuses on strategic partnerships, international expansion, and marketing. In her free time, Connie enjoys traveling (her favourite spots so far include Morocco, Japan, and Prague), hitting up the newest fun restaurants and bars, practicing healthy living, and creeping on cute dogs.